Skip to main content

Apple to Revive China Sales with iPhone SE?

iPhone SE
Looks like Apple’s slowly losing its grip in one of its biggest markets in the world, and the iPhone SE might become it’s unwitting lifesaver.
According to a study by Kantar Worldpanel, the iPhone maker’s market penetration in China’s “urban” sections went down to 22.2% of the market in the first quarter of the year—which isn’t a good thing for anybody trying to make it in a country where competitors are as numerous as the people.

Case in point: technology giant Huawei is taking the lead in terms of sales. It boasts an astounding 24.4% lead in its sales figures as of February 2016. Due to the sudden 3.2% drop of Apple, Huawei surged into first place.
It isn’t clear as to why Apple suddenly suffered a decline in market share, although the unsettlingly high price of the iPhone 6S might have something to do with it. The 6S costs a whopping ¥5,288 in the country’s urban centers.
But Kantar is hopeful that Apple’s newest offering, the iPhone SE, might be able to reverse the company’s fortunes. The first shipment of SE units arrived March 31, 2016, and it comes with a more reassuring price tag of ¥3,288.
While the company’s market drop isn’t an incredibly big number, there’s always a chance that this might start a gradual loss of sales for Apple in the region. Given that makers like Huawei, Meizu, and Oppo—both of whom have 6% each of the market share—are just in the wings to take over, it’s in Apple’s best interests to maintain a strong presence in China.
Whether the iPhone SE will help them do just that remains to be seen.  
Labels:

Comments

Post a Comment

Popular posts from this blog

Maynilad Water Chronicles: The Clusterf$%#, Part 2

This is the third post in our Maynilad Water chronicles. This time, we will talk about just how inept their record keeping skills are in the face of a massive overhaul in a given area. This involves a technique used by Meralco in high-risk areas called clustering, and is efficient – if utilized correctly. Needless to say, Maynilad has yet to be able to do this.
Post a Comment
Read more

Clarity in Three Parts

i Maraming beses na kitang nilayasan Iniwanan at iba ang pinuntahan Parang babaeng mahirap talagang malimutan Ikaw lamang ang aking laging binabalikan Manila, Manila I keep coming back to Manila Simply no place like Manila Manila, I'm coming home I walked the streets of San Francisco I've tried the rides in Disneyland Dated a million girls in Sydney Somehow I feel like I don't belong Hinahanap-hanap kita Manila Ang ingay mong kay sarap sa tenga Mga Jeepney mong nagliliparan Mga babae mong naggagandahan Take me back in your arms Manila And promise me you'll never let go Promise me you'll never let go Manila, Manila Miss you like hell, Manila No place in the world like Manila I'm coming here to stay ii. Too, uh, cheesy to mention. Check the lyrics here . iii. I've been drunk or inebriated every day of this week since Saturday last week; since I'm holding an inuman party ...
1 comment
Read more

Maynilad Water Chronicles: The Curious Case of the Disappearing Meter

One of the biggest problems I’ve encountered these past few weeks is the inexplicable inefficiency of Maynilad Water. I don’t even know where to begin; this is how impossible the situation is. So I’ll go and separate things into multiple stories. This is the first case in this series.
Post a Comment
Read more