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What's in a Name?

Okay, just a quick one:

The Zeppelin's Mezzanine is now the 18th result when Googling for the terms "Martin Cruz" with or without the quotation marks. Take that, Martin Cruz Smith! Although the Yahoo SERPs are a different story altogether.

I am also the 14th result when Googling for "Uwak." "Kilawinguwak" is a no-brainer, since the pseudonym's more specific than Jehovah.

A meatier entry next time!

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