Not unlike millions of hipsters, lifers, hippies and intellectual elitists in the world, I find pop culture to be quite the tiresome affair. The fact that one cannot live in this day and age without dealing with pop in any form makes today's standards of living very poor indeed. But like everybody else, I muddle along somehow. One of the current manifestations of the nebulous tumor of pop culture, at least in the Philippines, is the horrific #Aldub phenomenon. For the uninitiated, Aldub is apparently this new soap opera format employed by long-running noontime variety show Eat Bulaga. Beyond that, I know very little else about it as I choose to avoid Eat Bulaga, despite being a fan of TVJ movies as a child.